Many violence intervention programs begin by introducing the concept at staff meetings, leadership committee meetings, and community based organizations. Typically, these presentations are geared towards breaking barriers and engaging each set of stakeholders in a way that encourages partnerships and speaks to their interests and concerns. These efforts, therefore, are best individualized based on what resonates with specific groups. For example, the mayor may not only want to understand the potential human value, but may also want to hear about the financial impact. Similarly, a community organization may want assurance about how the community will be a vital part in the program itself.
An example/template for the introductory powerpoint presentation to HVIP stakeholders is available for download.
When starting an HVIP, it is important to realize that there is often a sense of “normalization” of violence to the people most susceptible to it. Breaking those barriers and resetting expectations during the start-up phase is imperative. Changing the culture inside and outside of the hospital setting requires persistent reminding that violence is never acceptable or normal. This helps assure buy-in and acknowledges that the risk factors are modifiable.
It is important to understand the platform of different stakeholders and that a program’s success is jeopardized if critical stakeholder buy-in does not occur. Lack of buy-in occurs for a number of reasons:
For example, a CEO of a hospital may want to know the cost effectiveness of such programs, and the impact the program will have on the hospital’s image within the surrounding community. If programs are not prepared with that information, a CEO may not feel persuaded to support the program. Finally, identifying an in-hospital champion, usually a committed trauma surgeon or emergency medicine physician is an essential element for advocacy. Similarly, a key community partner is important for developing essential partnerships when securing risk reduction resources (Step 3).
It is important for the in-hospital champion to have an open door dialogue policy, so that critical concerns from either hospital staff or community based organizations can be addressed in a timely fashion.